乐鱼体育 Communications recognizes that a crucial part of bringing in new patients is building the practice name via referral marketing among physicians. Promoting a practice to other physicians as an expert in any specialty requires crafting strong brand messaging and delivering that message to the right medical audience.
乐鱼体育 accomplishes this for our clients in a number of ways, including: postcards, e-newsletters, blogs, public relations, and social media like Twitter and LinkedIn. We reach out to a regional or national list of healthcare providers of both new and existing referrals.
Jump to: Postcards | E-Newsletters | Blogs | Social Media
Part of the MedMarketLink program
乐鱼体育 Communications are experts in developing quality, engaging content for patients and referal providers. Physician referral marketing is a core component of our MedMarketLink program which utilizes multiple professional disciplines of public relations, Internet & social media, and patient education to grow a practice.
Postcards
乐鱼体育 writes, designs, prints and mails professional postcards promoting a practice鈥檚 strengths and distinctions to potential and existing referrals. These are mailed to list of potential referral providers, whether they are new contacts in a practice鈥檚 service area or have an existing referral relationship with the practice.
We may also create handout postcards for a practice liaison to provide while working in the field to strengthen or create referral partnerships听
E-newsletters
Email marketing continues to be one of the most effective forms of communicating marketing messages. By creating a well-designed, well-written e-newsletter for referral physicians, we communicate why providers should consider referring to your practice, and supply additional resources through links to your practice鈥檚 website.
Blogs & public relations
Blogging and traditional public relations doesn鈥檛 always have to be for patients. 乐鱼体育 can form strategic content pushes, targeting referral physicians or healthcare publications geared toward the right medical audience. By offering expert opinions and information about a practice鈥檚 specialty, 乐鱼体育 can build a practice鈥檚 clout as the go-to expert.
About 乐鱼体育鈥檚 PR program
Social media
Both LinkedIn and Twitter have the potential to reach other physicians who may pay attention to a practice based on their standing in the social media community as a specialized doctor. 乐鱼体育 uses a practice鈥檚 social profiles to connect with 鈥� and market to 鈥� specific providers to build a practice鈥檚 name.
About 乐鱼体育鈥檚 social media strategies